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How to Sell More Whiskey Part 1: Mindset (Video)

This video is the first in a 3-part series helping distillery owners learn to sell more whiskey. Of course this info will work for anyone trying to sell more wine or spirits online. This first video covers the important "mindset" distillery owners must have to sell lots of whiskey. There is a lot of misinformation and outdated advice out the points Ben makes in this video will help distillery owners and sales executives get their heads on straight.

Making great whiskey is nowhere near enough these days! You must know how to a) control your own destiny, b) scale what you do, and c) be open to coaching and mentoring. You may be tempted to skip this 'mindset' video and head over to parts 2 and 3 but please don't miss this important information! The environment for selling wine & spirits has changed so much in the last 5-6 years, distillery owners cannot afford to make the necessary adjustments. This idea of "if you build it they will come" is a huge mistake. It takes a lot of work (but also the right work) to sell all the whiskey you make consistently and profitably every year. And this video series will help!


00:00 Ben explains what is in each of the 3-part video series
01:58 The importance of controlling your own destiny
02:30 The burden of building sales & distribution has shifted to the producer
02:59 A lot of what used to work no longer works (or works as well)
04:13 You need to be able to scale whatever you do
07:14 Be open to coaching and mentoring
09:57 Ben explains what to expect in parts 2 and 3 of this series
10:38 check out our new group coaching program!

To check out our new group coaching program for increasing sales, visit

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