Proof of Demand • Working Prototype
Do you have real demand—or just distribution?
Distribution isn't proof of demand. Answer 12 practical questions to see whether your placements are productive, your accounts are reordering, and your success can be repeated.
About 7 minutes Provisional scoring — for review onlyHow it works
Choose one answer per question based on what you can actually observe. “I don't know” is a valid answer and will be flagged as a visibility gap. After all 12 questions, select See my results. Your answers stay in this page unless you choose to submit your results to HubSpot.
Scoring proposal: Productive Distribution 25 points; Reorders & Velocity 35; Demand Creation 20; Repeatability & Scalability 20. Within each category, three questions contribute equally. Each answer is worth 0–4 base points. Category score = (sum of three answers ÷ 12) × category weight.