Pouring Profits: The Only Group Coaching Program for Winery and Distillery Owners to Learn How to Increase Wine or Spirits Sales
If you are not selling as much of your wine or spirits as you would like to sell, we can help you fix that.
Some of the challenges you may be facing with selling your wine or spirits:
✔️ Increased competition (wineries, distilleries, breweries, meaderies, etc)
✔️ Alcohol Distributors not performing to expectations
✔️ Disappointing e-commerce sales
✔️ Not sure how to budget for sales & wine marketing and where to spend it
✔️ Receiving advice from “industry experts” that may or may not be correct
✔️ Not sure how to leverage social media and digital ads for wine and spirits
How great would it feel to KNOW:
🍷 EXACTLY what to do to sell more wine/spirits!
🥃 Where to go to get ALL the correct info, training, and advice
🍷 The ONE PLACE to learn, ask questions, get answers, and a supportive community
🥃 Have 24/7 access to continuously updated industry sales & marketing knowledge
🍷 A work-at-your-own pace environment where you go could as FAST ⏩ or as slow ⏸️ as you want
Introducing Wine Sales Stimulator
A Private Membership Program for accelerating wine & spirits sales
Member Benefits Include
The Wine Sales Stimulator Classrooms
Each topic is covered in great detail by subject matter experts. Move around the classrooms as needed OR follow a “curated” learning path
The Wine Sales Stimulator Coaches
Members will have live access to these coaches every week. Members have the opportunity pre-submit questions on any topic important to them
Modern Strategies for Wine & Spirits Sales
Digital Advertising for Wine & Spirits Brands
Winery/Distillery Email Marketing
E-Commerce (DTC & Trade)
The Wine Sales Stimulator Community
Members get access to a private Wine Sales Stimulator networking group, powered by Mighty Networks, where they can ask questions, talk to other members, get feedback on progress, and more!
Ben Salisbury, Founder
“The Wine Sales Stimulator private membership program is the culmination of not only the last 8 years of my consulting experience (helping wineries and craft distilleries accelerate their sales) but of 38 years of industry experience in wine/spirits sales & marketing. It’s ALL here now in ONE PLACE!”
Who is this Membership Program For?
Lindsey Williams, Owner, Davidson Wine Company
Lee and P.T. Wood, Founders, Woods High Mountain Distillery
Jessica Starry, Fine Wine Sales Professional
Wine Sales Stimulator Overview:
🍷 Wine Sales Stimulator is a group membership program that provides winery and distillery owners and executives the training they need to grow sales.
🥃 The program includes online classrooms, a private networking group, and weekly live coaching sessions.
🍷 The self-paced training modules cover thirteen topics relevant to increasing sales.
🥃 The content is continually updated to provide members with the most up-to-date wine and spirits sales and marketing training.
🍷 Members pay a monthly fee and have access to the classroom content, live coaching sessions, and group discussion forum for one year with an option to renew.
🥃 The program was designed by renowned wine and spirits industry expert, Ben Salisbury, and is the only training program of its kind.
Frequently Asked Questions
Q: Can I access all of the classrooms right away?
A: Yes, after checking out and signing your contract, you will automatically receive an email with your credentials to access EVERYTHING.
Q: How long will I have access to the program?
A: The Wine Sales Stimulator membership is a 12-month program.
Q: Can others from my team have access to the program?
A: Your 12-month membership fee includes up to 3 users
Q: Do you offer refunds?
A: We do not offer refunds but we will be happy to answer any questions you have and give you a personal tour of the program to help you in your purchase decision.
Q: When are the coaching weekly live coaching calls?
A: Both calls take place at 1:00 PM Eastern every Tuesday, and Thursday. All calls are RECORDED for replay later.
What You Get
Hear from a Few of Our Community Members
Founding Brand Manager, Kiepersol Vineyard & Winery
“Ben’s step by step approach to wine sales has helped set our boutique winery apart. In times when other businesses are struggling, we have the tools to get new customers and wholesales accounts each day. From tips on finding wholesalers leads to building authentic trade relationships that create long term success, Ben clarifies and simplifies many complicated topics. This course has helped us discover where to apply our limited time and resources for the biggest impact in a digital world.”
CEO/Founder, MUTINY Island Vodka
While just getting acquainted with Ben and his amazing team, I have already learned new and COUNTERINTUITIVE techniques to both grow our brand and target key accounts to increase sales in an extremely efficient and cost effective manner. The biggest challenge is being able to disseminate all of this information to the team and implement the new techniques and systems!
Thanks to the entire Salisbury Group!
Owner / CEO, McKahn Family Cellars
"I highly recommend this course as Ben's many years of experience brings forth a great treasure trove of knowledge when it comes to the wholesale market.
It was easy to follow and I learned a lot."
"I can't recommend Ben Salisbury's "Wine Sales Stimulator" highly enough. Whether you are a winery, supplier or distributor, there is plenty of content here to show you exactly what you need to do to build your brand and sell more wine or spirits in today's market. Customized for our industry, this course helps you to provide value to your customers and establish a competitive advantage in the "new reality.""
Owner/Sales & Marketing, Scott Harvey Wines
"After following Ben Salisbury online for over a year and taking advantage of his many free informative webinars, I was excited to join his Wine Sales Stimulator program. The easy access to Ben and his team is one of the key components. In addition, the many classroom videos that I can view on my time has been extremely valuable. It’s only been a few weeks in the course and already I have several new initiatives planned for Q3 both for 3-tier and DTC."
Director of Marketing, Gonzalez Byass USA
“We love working with Ben and his team. They have a unique perspective and effective methods for using social media to generate leads and grow our email list. From creative to analytics, they do a great job. And they know the wine and spirit business inside out.”
Director of Sales/Distiller, Boot Hill Distillery, KS
“It’s a digital jungle out there and Ben and his team provide all of the right vines to swing on. As a seller of spirits out in the middle of nowhere, I learned to easily find and communicate with buyers I’ve never seen in person before in the most effective way possible.”
Owner, Croma Vera Wines, Paso Robles
“Ben and his team have helped us strategically and tactically to affordably generate sales leads using Facebook’s powerful lead generation ads.”
CEO, Casa Mate Tequila
The Wine Sales Stimulator program has helped give our company better clarity and support from experts in the industry to shape the company strategy, the milestones for implementation, how the industry works, and many more topics that are crucial in this industry. Support is one of the advantages of this program, planning and having industry experts next to us gives our company a clearer picture of the business as a whole, it is easier to connect the dots between strategy and tactics, and everything is easier to work out in this very competitive industry. I highly recommend Ben and his team.