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Wine Sales Stimulator Group Membership Program - We teach winery and distillery owners how to increase sales

Pouring Profits: The Only Group Coaching Program for Winery and Distillery Owners to Learn How to Increase Wine or Spirits Sales

A 1-minute Welcome from Ben Salisbury Discussing the Group Coaching Program

If you are not selling as much of your wine or spirits as you would like to sell, we can help you fix that.

Some of the challenges you may be facing with selling your wine or spirits:

✔️ Increased competition (wineries, distilleries, breweries, meaderies, etc)

✔️ Alcohol Distributors not performing to expectations

✔️ Disappointing e-commerce sales

✔️ Not sure how to budget for sales & wine  marketing and where to spend it

✔️ Receiving advice from “industry experts” that may or may not be correct

✔️ Not sure how to leverage social media and digital ads for wine and spirits

Wine Sales Stimulator Can help you overcome sales challenges to sell more wine and spirits


How great would it feel to KNOW:

🍷 EXACTLY what to do to sell more wine/spirits!

🥃 Where to go to get ALL the correct info, training, and advice

🍷 The ONE PLACE to learn, ask questions, get answers, and a supportive community

🥃 Have 24/7 access to continuously updated industry sales & marketing knowledge

🍷 A work-at-your-own pace environment where you go could as FAST ⏩ or as slow ⏸️ as you want 


Introducing Wine Sales Stimulator

Wine Sales Stimulator Group Coaching Program for Winery and Distillery Owners

A Private Membership Program for accelerating wine & spirits sales

Wine Sales Stimulator Group Coaching Program for Winery and Distillery Owners to Increase Sales

Member Benefits Include

  • 24/7 access to thirteen different classrooms covering EVERY topic you need to sell more wine or spirits
  • Two weekly live coaching sessions with industry experts
  • A way to ask any question and get a fast response
  • A private community of like-minded winery & distillery owners and managers
  • Receive timely feedback on your work/progress

The Wine Sales Stimulator Classrooms

Each topic is covered in great detail by subject matter experts. Move around the classrooms as needed OR follow a “curated” learning path

Organic Social
Best practices for elevating your wine or spirits brand on Facebook, Instagram, or LinkedIn.
Modern Sales Approach
Redefining wine and spirits sales through authentic customer relationships.
Digital 3-Tier
How to leverage a new channel of trade in the 3-tier system and leverage selling directly to retailers.
Distributor Management
How to work with wine and spirits distributors in the modern market to build profitable relationships.
Email Marketing
Email marketing for wineries is the #1 tool for building customer loyalty and increasing wine and spirits sales.
The strategies you must implement on your website to sell more wine or spirits direct to consumer (DTC) or to the trade.
CRM is more than just software. It's a disciplined process essential to selling more wine and spirits!
Key Account Targeting
Not all accounts are equal. Not even close! Find and focus on the richest on and off-premise targets for your wine or spirits brand.
FB/IG Advertising
How to promote your brand with wine social media strategies and digital marketing tips.
Sales Team Strategy
Expert training on sales team design for wineries and distilleries. How to hire and train a high-performance sales team.
Lead Generation
Powerful, scalable tools for finding consumers and trade buyers to grow your wine or spirits email lists.
Wine & Spirits Direct
How to unlock the huge potential of selling your wine or spirits direct to major retailers.
Direct to Consumers (DTC)
How to fully optimize your wine or spirits e-commerce sales and sell direct to consumer.

The Wine Sales Stimulator Coaches

Members will have live access to these coaches every week. Members have the opportunity pre-submit questions on any topic important to them


CEO Perspective
Modern Strategies for Wine & Spirits Sales
Thought Leadership

Digital Advertising for Wine & Spirits Brands
Winery/Distillery Email Marketing
E-Commerce (DTC & Trade)

The Wine Sales Stimulator Community

Members get access to a private Wine Sales Stimulator networking group, powered by Mighty Networks, where they can ask questions, talk to other members, get feedback on progress, and more!

Wine Sales Stimulator Group Coaching Membership Program for Winery and Distillery Ownerrs
Wine Sales Stimulator Private Membership Group
Wine Sales Stimulator Members
Ben Salisbury - Wine Sales Stimulator

Ben Salisbury, Founder

  • Wine and Spirits Industry Veteran
  • Thought Leader
  • Tech for Wine Sales Expert
  • Speaker, Writer, Trainer, Coach

“The Wine Sales Stimulator private membership program is the culmination of not only the last 8 years of my consulting experience (helping wineries and craft distilleries accelerate their sales) but of 38 years of industry experience in wine/spirits sales & marketing. It’s ALL here now in ONE PLACE!”

Who is this Membership Program For?

Winery Owners

Lindsey Williams

Lindsey Williams, Owner, Davidson Wine Company

Distillery Owners

Lee and P.T. Wood

Lee and P.T. Wood, Founders, Woods High Mountain Distillery

Industry Executives

Jessica Starry

Jessica Starry, Fine Wine Sales Professional


Wine Sales Stimulator Overview:

🍷 Wine Sales Stimulator is a group membership program that provides winery and distillery owners and executives the training they need to grow sales.

🥃 The program includes online classrooms, a private networking group, and weekly live coaching sessions.

🍷 The self-paced training modules cover thirteen topics relevant to increasing sales.

🥃 The content is continually updated to provide members with the most up-to-date wine and spirits sales and marketing training.

🍷 Members pay a monthly fee and have access to the classroom content, live coaching sessions, and group discussion forum for one year with an option to renew.

🥃 The program was designed by renowned wine and spirits industry expert, Ben Salisbury, and is the only training program of its kind.


Frequently Asked Questions

Q: Can I access all of the classrooms right away?

A: Yes, after checking out and signing your contract, you will automatically receive an email with your credentials to access EVERYTHING.

Q: How long will I have access to the program?

A: The Wine Sales Stimulator membership is a 12-month program.

Q: Can others from my team have access to the program?

A: Your 12-month membership fee includes up to 3 users

Q: Do you offer refunds?

A: We do not offer refunds but we will be happy to answer any questions you have and give you a personal tour of the program to help you in your purchase decision.

Q: When are the coaching weekly live coaching calls?

A: Both calls take place at 1:00 PM Eastern every Tuesday, and Thursday. All calls are RECORDED for replay later.

Wine Sales Stimulator Group Coaching Program for Winery and Distillery Owners

What You Get

  • Access to 13 In-Depth Classrooms
  • A Community of Students & Instructors
  • 2 Weekly Live Group Coaching Calls
  • Personal Support from Ben + Instructors
  • Access to All of the Above for 1 Year
A contract will be sent after checkout. Please sign and return within 48 hours.

Hear from a Few of Our Community Members