Wine Sales Stimulator's Recommended Reading List for Wine and Spirits Business Owners
One of the best ways to put fresh wind in your sales (pun intended) is to seek inspiration from brilliant thinkers.
Here is my recommended reading list for business owners in the wine & spirits industry.
Buyer First
Not only does Buyer First promise to transform your sales approach, help you change your behaviors, and get consistent results—it’ll make you feel fantastic about every transaction.
To Sell is Human
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights.
Mastering the Complex Sale
Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today’s competitive marketplace. It’s no longer about selling; it’s about guiding quality decisions.
The 4-Hour Workweek
Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint.
The Complete Guide to Accelerating Salesforce Performance
The Complete Guide to Accelerating Sales Force Performance develops an effective, innovative framework for evaluating and improving the performance of any sales force.
Building a Storybrand
In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.
The Ultimate Guide to Facebook Advertising
Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Jab, Jab, Jab, Right Hook
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms.