Helping Small Wine and Spirits Brands Sell More - Your Shortcut to Sales Clarity
Hi, I’m Ben Salisbury.
I created the Wine Sales Stimulator group membership program with one purpose in mind: to help small adult beverage brands succeed despite the seemingly impossible odds stacked against them.
—Cut through the noise, ditch outdated tactics, and finally start seeing consistent sales results.
Every founder deserves expert-level guidance delivered in a flexible, affordable way—practical, actionable advice to ramp up revenue and profits.
I’ve Walked in Your Shoes — Here’s Why I Built Wine Sales Stimulator
I began selling wine and spirits in 1984, a mere eight years after the Judgment of Paris tasting. I was there for the rise and fall of the wine coolers and the introduction of White Zinfandel in the 80s. I watched the wine industry undergo a complete transformation with the airing of "The French Paradox" on 60 Minutes in 1991 and again in the 2000s with the movie "Sideways."
I’m fortunate to have worked for both large distributors, such as Southern Glazer’s, and publicly traded companies, including Ste. Michelle Wine Estates and Constellation Brands. I’ve sold wine and spirits in nearly every way imaginable and sat on both sides of the distributor table.
And through all the market shifts in the last 40+ years, I’ve seen one truth hold steady:
Small brands are expected to play a rigged game—with no training, no tools, and no clear path to win. The landscape has become an unworkable bottleneck..
In 2014, I stepped away from the corporate world and founded Salisbury Creative Group to help fix that. I’ve since worked with 100+ brands across the globe, teaching them how to modernize their sales strategy without losing their soul (or sanity).
But the one-on-one model could only reach so many. I wanted to help more brands—faster.
So I built Wine Sales Stimulator: a scalable, straight-talking membership program for founders who are ready to take control of their sales growth.
The Mission
My mission is to provide a beacon of hope, helping smaller brands safely navigate the labyrinth of confusing, conflicting, and outdated advice—a port of refuge for those lost in the tempest.
This is your shortcut to sales clarity, not another expensive course that gathers digital dust.
The Method
The Wine Sales Stimulator group coaching program combines:
Fourteen in-depth, online classrooms covering all aspects of sales & marketing for small brands.
Direct access to me via three hours of live coaching calls every week.
A vibrant and engaged community of fellow founders who learn from each other.
Our one-of-a-kind program equips our members with everything they need to succeed with a real coach in your corner.
We teach what's working now—not what used to work 10 years ago. No fluff. No guesswork. Just proven, digital-forward strategy.
Real-World Experience
Everything we teach comes from boots-on-the-ground sales, not theory. We've worked with 100+ brands and seen it all.
Actionable & Flexible
No ivory tower lectures here. Our trainings are built to be used, not admired. You can learn at your own pace—and apply it instantly.
Founder-First Support
You're not a number in our system. You're a founder with a vision—and we’re here to help you make it real with honest, expert support.
Modern strategies, proven tools, and practical frameworks? Absolutely. But we never forget what matters most: helping real people sell with clarity, confidence, and control.
Before we deliver tools and templates, we focus on transforming your mindset and your methods. WSS was built not just to increase revenue—but to restore your belief that real growth is possible, even in today’s fragmented, fast-paced market.
Selling wine and spirits in the modern era requires strategy, systems, and support. We believe that by giving founders the exact tools and structure they need—without the fluff—they gain more than sales. They gain freedom.
