Proven Online Courses to Sell More Wine & Spirits—Without the Overwhelm

Our expert-led online courses help wine and spirits brand owners boost sales in today’s digital world—no fluff, no guesswork, just actionable strategies you can implement immediately.

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Who These Courses Are For

 

If you’re tired of outdated advice, struggling to keep up with modern sales tactics, or just need a shortcut to what actually works — these courses were built for you. Whether you sell wine, spirits, or both, you’ll find powerful, proven strategies here to help you:

Drive more DTC and e-commerce revenue

Find & win better trade buyers

Build strong marketing systems that scale

 

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ONLINE COURSE Attracting and retaining trade buyers - Save $200

Attracting and Retaining Trade Buyers – $197

Get More Customers. Sell More Bottles. Period.

A complete starter kit for small brands ready to stop cold pitching and start attracting the right trade buyers and build long-term B2B loyalty.

 

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ONLINE COURSE Wine & Spirits Direct (1)

Wine and Spirits Direct– $500

Skip the Distributor Drama — Go Direct to Retail

Learn the Winery Direct & Spirits Direct model and how to implement it fast. This course breaks down exactly how to sell to retailers without gatekeepers and unlock explosive growth potential.

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Modern Sales Training for Modern Times with Ben Salisbury

Modern Sales Training for Modern Times– $900

Your Sales Team's Competitive Edge

This deep-dive course is the ultimate training system for sales professionals in the wine and spirits industry. You’ll master the tools, tech, and strategies needed to perform and scale in 2025 and beyond.

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Modern wine sales playbook 2022 - Wine Sales Stimulator

Modern Sales Playbook for Wine & Spirits [FREE]

What Used to Work Doesn't Work Anymore

This no-cost training walks you through the new plays that are actually working in today’s sales landscape. Perfect for brands just getting started—or those who feel stuck.

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ONLINE COURSE Wine & Spirits Direct (2)

Inbox Harvest – $197

Turn your Email List into a Revenue Machine

Learn how to write, schedule, and send emails that get opened—and sell more product. This course includes templates, sequences, and growth strategies tailored for wine & spirits brands

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Blog to bottle online course

From Blog to Bottle – $197

Get Found Online. Grow Sales Organically.

Learn how to attract new customers by tapping into existing search traffic. You’ll master keyword research, SEO writing, and on-site optimization without needing a tech team.

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Want More Than a Course?

All of our courses are included inside the Wine Sales Stimulator Membership—along with coaching, community, and continuous updates.

✅ Access all current and future courses
✅ Join weekly live coaching calls
✅ Get feedback from Ben and our expert team
✅ Collaborate with like-minded brand owners

Learn More about the Wine Sales Stimulator Membership

 

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