FAQ
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Have Questions about how Wine Sales Stimulator works? You're in the right place. Below we've answered the most common questions from winery and distillery owners just like you.
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- How the WSS Membership Works (and Why It’s Different)
- Common Industry Questions (And How WSS Can Solve Them)
- Membership Logistics: What to Expect, Access, and Support
How the WSS Membership Works (and Why It's Different)
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How does the WSS Membership actually work?
When you join Wine Sales Stimulator, you get instant access to all 13 expert-led classrooms, three weekly coaching calls with Ben, and a private networking group of like-minded owners and execs. You’ll follow a proven sales playbook that you can work through at your own pace—with real-time support whenever you need it. -
What makes WSS different from other wine or spirits sales training?
Most programs are outdated, generic, or focused only on large brands. WSS is the only membership created specifically for small and midsize wineries and distilleries. We teach modern, digital-first sales strategies rooted in 38+ years of real industry experience—and we update our content constantly to reflect what’s working -
Can I go at my own pace, or is it a set schedule?
100% self-paced. You can start with any classroom that solves your most urgent sales challenge, or follow a curated learning path. Whether you want to binge-watch or move slowly, WSS fits your schedule and learning style. -
What happens during the weekly coaching calls?
These are live Zoom sessions every Tuesday, Wednesday, and Thursday where you can ask questions, get feedback on your strategy, hear what’s working for other members, and workshop ideas with experts. If you miss a call, no problem—every session is recorded and added to your library.
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What kind of results can I expect?
Our members often report more confident sales outreach, stronger ecommerce performance, better distributor relationships, and more consistent DTC revenue. Of course, results depend on your level of implementation—but the playbook is all there, and we’re with you every step of the way. -
Who is WSS best suited for?
WSS is built for winery and distillery owners, managers, and sales leaders who are tired of spinning their wheels with outdated advice. If you want a clear roadmap, expert guidance, and tools that actually work in the real world—we designed this for you.
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Do I need a team to benefit from the program?
Not at all. Whether you’re a solo founder wearing multiple hats or you have a full sales team, the training adapts to your structure. Many members use it to train their team, others use it to build their own sales confidence and skill set. A membership includes 3 user seats. If you need additional users, we can discuss a bundled rate.
Common Wine & Spirits Industry Questions (And How WSS Solves Them)
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Is it hard to sell wine or spirits online?
Absolutely. But only if you stop relying on outdated sales tactics. The WSS membership gives you access to modern strategies that help you prioritize high-opportunity buyers, streamline operations, and drive consistent DTC and trade revenue—even if you’re a small team. -
How do I find more trade buyers for my wine or spirits?
The old way of cold pitching no longer works. WSS shows you how to attract the right trade buyers using smarter prospecting, CRM tools, and better positioning. You’ll learn exactly where to focus your energy to start landing larger, more profitable accounts.
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What’s the best way to market wine or spirits on social media?
It's not about chasing likes—it’s about driving sales. Our membership includes full training on how to use Facebook, Instagram, and LinkedIn effectively to build trust, nurture buyers, and promote your brand with confidence.
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What mistakes do most wineries and distilleries make when trying to grow sales?
The most common ones? Relying too heavily on distributors, ignoring email marketing, skipping CRM, and lacking a clear sales system. Inside the WSS membership, we help you avoid these pitfalls with practical tools, proven frameworks, and ongoing coaching to keep you on track.
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Can I sell directly to retailers or bars without using a distributor?
In many states, yes. The WSS membership walks you through everything you need to know about modern 3-tier selling, including how to go direct-to-retail in compliant markets and grow without the bottlenecks of traditional distribution. -
Is SEO or blogging really worth it for small wine/spirits brands?
Yes—especially if you want long-term, organic traffic. Most buyers start with a Google search. Our membership teaches you how to use simple, proven SEO strategies to attract those buyers and turn them into customers, without needing to be “techy.”
Membership Logistics: What to Expect, Access, and Support
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What exactly do I get when I join the WSS membership?
You get instant access to all 13 in-depth classrooms covering wine and spirits sales, two live coaching calls every week, a private networking community, and exclusive templates and tools. It’s your all-in-one sales growth system—designed to be practical, flexible, and ridiculously valuable. -
How long is the membership?
Your membership is for 12 months and includes unlimited access during that time. You can move at your own pace, revisit modules anytime, and attend weekly live coaching as often as you'd like.
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Can I start learning right away?
Yes. As soon as you complete checkout and sign your membership agreement, you'll receive an email with login credentials to access everything—courses, community, and call schedule.
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Are the live coaching sessions recorded?
Absolutely. Every coaching session is recorded and added to your membership library within 24 hours. That way, you never miss a thing—even if you can’t attend live.
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Can other members of my team use the membership?
Yes! Your membership includes access for up to three team members under the same account. Whether it’s your marketing manager, tasting room lead, or sales rep—get everyone on the same page. -
Do you offer refunds?
We don’t offer refunds—but we do everything possible to make sure you’re confident in your purchase. If you’d like a personal walkthrough or have questions before joining, just email us at help@winesalesstimulator.com.
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Do I need any fancy tech or tools to participate?
Nope. If you can use email and Zoom, you’re good to go. We provide all the tools, templates, and training materials in simple formats—so you can focus on applying what works, not struggling with tech.