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How to Drive Traffic to Your Website with Content (Video)

In this video, Ben Salisbury walks winery and distillery owners and executives through the process of how to drive traffic to your winery or distillery website using CONTENT. If you want to rank higher in Google search and get more visitors to your website, having a solid content marketing strategy is a low-cost way to do it. They key is well-researched keywords and related keyword phrases combined with well-structured content. Ben methodically (but briefly) walks viewers through the basics. Content marketing is best tackled in a crawl, walk, run approach and this video will help you get started on the right foot. Whether you are brand new to the world of content marketing or already have some experience, this video will be very helpful to you. And, as always, we would love to hear back from you if you have any questions after viewing it! Enjoy the lesson.


00:00 Introduction
00:21 Ben's favorite way to drive traffic to a website (blog posts)
00:52 How to pick a topic
01:37 How long should your blog post be?
02:37 The basics of SEO (search engine optimization) - 4 basic tasks to employ
05:13 A quick recap of the 5 things you need to do to drive website traffic with content
05:27 How to promote your new blog post on social media!
06:40 How to go further on your content marketing journey

To access the free training that Ben mentions in the video, please click here:

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