The Anti Newsletter Email Strategy (Webinar)

Winery newsletters and distillery newsletters are a relic from the past but many still use them. There is nothing wrong with this as long as you are only sending your newsletter to subscribers who really want to receive it. But many wineries and craft distilleries send out newsletters because they don't know what else to do.

Modern email marketing for wineries and craft distilleries is so much more than sending out newsletters! In this 1-hour video (created by leading sales strategy expert, Ben Salisbury in 2021) we dive deep into why newsletters may not be your most potent sales strategy. More importantly, the webinar dives into what to do instead.

Email marketing should be every winery's and distillery's number one weapon in their sales arsenal. It is so powerful and the ROI can easily be measured. To do email marketing right, it's all about personalization, segmentation, and automation. So, pull up a chair, grab a notebook and pen and prepare to go "back to school" on this topic of email marketing!

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