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A CRM Masterclass for Wineries and Distilleries (Webinar)

This is a recording of a live webinar conducted by CRM expert, Ben Salisbury for an audience of winery owners and distillery owners and executives. The objectives of the webinar were to provide clarity around what CRM is (and isn't), to explain what it is for, how to use it, and to dispel some common misconceptions. Many wineries and craft distilleries use CRM but struggle with making it pay for itself. The purpose of this webinar was to teach and train about WHY the use of CRM is so important to accelerating sales results. As part of the webinar, Ben shared the top features of some of the major industry-specific CRM systems. He also fielded lots of questions from an eager and engaged group of participants!