This is a recording of a live webinar that took place on July 15, 2022 called, "New Brand Survival...
How to Do Winery and Spirits Direct Deals (Webinar)
This webinar recording will show winery and distillery owners how to create their own winey (or spirits) direct deals. Simply put, these deals allow wineries to bypass the "traditional" 3-tier distributor route (legally) and use the retailer's "clearing distributor" to bring the wine directly into the retailers warehouse. This allows the retailer to make a much larger profit margin. Also adding to the appeal to the retailer (and their ability to make more profit) is the fact that these are little-known brands that do not have broad retail distribution. Doing these winery direct and spirits direct deals is very much a state-by-state thing. If you do not already have a traditional 3-tier distributor assigned in a particular state, then this makes you a perfect candidate to put together one of these deals. This webinar recording will teach you exactly how to do it!