1 min read
How to Sell to Key Accounts (Video)
This video is for winery owners, distillery owners and sales executives. Just as important as knowing how to FIND key accounts is knowing the right...
In this video recording of a LinkedIn Live event, Ben shares his screen and shows participants how to research the richest target accounts in any market in the US and Canada. He also explains WHY it is so important to believe in and leverage the 80/20 Rule. When it comes to selling more wine and spirits, the secret is to narrow the focus of your sales activity and investment to only the most attractive and responsive accounts. The truth is not all accounts are equal (not even close). By having the discipline to ignore all of the smaller accounts, winery owners, distillery owners, and sales & marketing executives can dramatically improve their sales. It all starts with knowing how to research, find and target these key accounts. We hope you find value in this instructional video and look forward to any questions you have.
1 min read
This video is for winery owners, distillery owners and sales executives. Just as important as knowing how to FIND key accounts is knowing the right...
This is a common question I get from winery owners and distillery owners: "I have built all this new distribution. How do I 'pull the product off the...
Not all accounts are equal. Not even close. The 80/20 Rule is real and you ignore it to your peril. If you want to dramatically increase your wine...