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How to Target Key Accounts (Video)

In this video recording of a LinkedIn Live event, Ben shares his screen and shows participants how to research the richest target accounts in any market in the US and Canada. He also explains WHY it is so important to believe in and leverage the 80/20 Rule. When it comes to selling more wine and spirits, the secret is to narrow the focus of your sales activity and investment to only the most attractive and responsive accounts. The truth is not all accounts are equal (not even close). By having the discipline to ignore all of the smaller accounts, winery owners, distillery owners, and sales & marketing executives can dramatically improve their sales. It all starts with knowing how to research, find and target these key accounts. We hope you find value in this instructional video and look forward to any questions you have.